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ISO 20252:2019

Market, Opinion & Social Research (Including Insight & Data Analytics)

ISO 20252:2019 Market, Opinion & Social Research (Including Insight & Data Analytics)

ISO 20252:2019 is the global quality standard for designing, conducting, and reporting market, opinion, social research and analytics. It standardises terminology, proposals, sampling, fieldwork (CATI/CAWI/CAPI), incentives, data processing, reporting, and provider management. The standard embeds PDCA and continuous improvement, ensuring transparent methods and reproducible results.

Benefits of ISO 20252:2019

Customer confidence & market access
Certification signals that your business meets global best practices, opening doors to new tenders and contracts.
Operational efficiency
Clear processes reduce rework, errors, and duplication, saving costs.
Competitive edge
Organisations certified are seen as more reliable partners.
Employee engagement
Staff understand their roles and how their work impacts quality outcomes.
Risk reduction
Proactive monitoring and continual improvement reduce the chance of failures.
Regulatory compliance
Supports adherence to local legal and industry requirements.

Implementation with WWISE

Our structured 4-phase approach simplifies ISO 20252:2019 implementation:

Phase 1

Gap Analysis & Information Gathering

Assess proposals, sampling/fieldwork, incentives, data handling, reporting.

Phase 2

Documentation, Risk Assessment & Process Mapping

Developing policies, procedures, and methodologies to align with ISO requirements.

Phase 3

Implementation
& Training

Deliver employee training, workshops, and awareness sessions to embed ethical practices.

Phase 4

Certification
Support

We prepare you for third-party certification, ensuring all requirements are met for a smooth audit.

 

We provide templates, toolkits, e-learning modules, and one-on-one mentorship so your team is confident in both certification and ongoing maintenance.

Why Choose WWISE

We unite research operations expertise with ISO 20252:2019 requirements, building efficient, transparent, and audit-ready research pipelines. The outcome is reliable data, trusted insights, and stronger client confidence.

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